It started with a horse race.
When our founder, Harvey Firestone, took his new rubber-tired buggy to the track one day in the early 1890s, he won. Big time. Not only did he experience the superior performance of rubber tires for the first time, he got a taste for leading the competition. And that’s exactly what Firestone has been doing for more than 115 years.
The Firestone Tire Company was founded on a determination to offer the quality and service it takes to win the race, wherever that race may be. It’s how we made the non-skid tread pattern an industry standard — in 1909. It’s how we’ve helped our drivers win the Indianapolis 500 more than 60 times and counting. And it’s why we’re still a household name generations after that historic horse race.
But make no mistake: There’s plenty of roads ahead. And we’re looking forward to writing history for a long time coming.